Livelihood

One Million Neighborhood Stores: How Puregold's "Aling Puring" Became a Lifeline for Sari-Sari Entrepreneurs

There are more than 1.3 million sari-sari stores across the Philippines, and most are owned by women. Puregold's Tindahan ni Aling Puring program, named after a fictional store owner, has grown from about 100 store owners to more than one million members.

Oct 22, 2026·3 min read